Concept

The young talents from Richemont Group’s design school challenged themselves in the initiative promoted by Ventiquattro, monthly colour supplement to the newspaper Il Sole 24 Ore, for the Salone del Mobile in Milan.

The project united the fascinating worlds of food, luxury and design and it was thought for “business people”: a vast community of men and women that, working and travelling a great deal, express a growing desire of a fast and functional meals that are also healthy, enjoyable and aesthetical rewarding.

From here the idea of creating a personalized “food bag” was born, a product capable of satisfying all these needs at once.

Students were given total freedom concerning forms, colours and materials. The only technical tie was “do-ability”, in other words the concrete possibility to translate the project into a prototype that could be put into production and sold commercially. The projects were presented via video during an event at the Sole 24 Ore headquarter and were subsequentially placed on exhibition at the Triennale of Milan.