Richemont’s luxury good interests encompass several of the most prestigious names in this area, including Cartier, Van Cleef & Arpels, Piaget, A. Lange & Söhne, Jaeger-LeCoultre, Vacheron Constantin, Panerai, IWC, Baume & Mercier, Roger Dubuis, Montblanc, Alfred Dunhill, Lancel, Chloé, Purdey and Shanghai Tang.


Richemont is an industrial holding company, which owns several of the world’s leading luxury goods companies. Each of the Group’s Maisons represents a proud tradition of style, quality and craftsmanship which Richemont is committed to preserving. The individual heritage and identity of each Maison is rigorously guarded, the designers and craftsmen being constantly challenged to keep the heritage alive through a continuous process of reinvention and innovation.


Richemont was created in 1988 by the spin-off of international assets owned by Rembrandt Group Limited of South Africa (now known as Remgro Limited). Established by Dr Anton Rupert in the 1940s, Rembrandt Group owned significant interests in the tobacco, financial services, wines and spirits, gold and diamond mining industries at that time as well as the luxury goods investments that, along with the investment in Rothmans International, would form Richemont.


Richemont’s businesses operate in five key areas: jewellery, watches, writing instruments, leather and accessories, and other businesses.

The Group is managed with the objective of growing value for shareholders over the long-term, recognising that the most important assets of the Group – its Maisons – have almost all been in existence for over a century.

Each of the Maisons has its own distinct identity that stems from its heritage and culture and it is critical that each Maison has the correct strategies and resources to be able to enhance that identity. The independence of the Maisons within the Group is fundamental to the Group’s strategy for future growth.

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Cre’Attitude is an innovative training project developed by the Richemont Group exclusively for its managers. Its aim is to enhance their creative mindset through techniques which can be implemented in the management of every day job.

Courses are held at Creative Academy in Milan and are conducted by specialist consultants and experts in various fields both from inside and outside the group. They are specifically recommended to all Group people – all Maisons, Regional units and Central Function staff.

This training is articulated into three different courses, Luxury Codes and Business, Creativity Skills & Business, Innovation Process & Management, which are scheduled to run regularly throughout the year. Each course has been shaped into three day long seminars, where lectures in the classroom interchange with workshops and visits to the Milan creative hotspots.

With this project Creative Academy significantly reinforces its role as a creative engine at the heart of the Richemont Group.